Copywriting Tips Easier To Read Than To Ignore

A great way to assess your copy is by asking yourself, “Is this easier to read than to ignore?” But what does this actually mean in practice? Of course, it’s easier to wander off into the esoteric about ‘engagement’ and ‘conversation’, but it’s often better to define it in terms of concretes. Here five quick tips that can help you define what that actually means.
Write in your target language.
Now, this is probably the most complex of the copywriting tips, and requires a little research. Use vocabulary that fits with what you know of your reader. Of course, this becomes easier the more you know what they’re like. Before you start writing, make a list of the verbs, nouns and idiomatic phrases that they might use, and use them wherever applicable.
Make sure your paragraphs contain single ideas.
It’s challenging to deal with more than one idea at a time. This is great if you want to confuse or make life difficult for readers, but that’s only a rule that should be broken with creative writing. A great copywriting tip is to try to make sure the first sentence of a paragraph is in some way linked to the last.
Use positive language.
While negative words can – and often are – used in a great number of very effective sales pieces, this is something that is quite difficult to do, and can backfire. In general, happy people buy things, so try to make your reader enjoy the time they spend with your copy. There are exceptions, but this is a pretty solid copywriting tip.
Tell a story.
Stories are a key part of human nature. It’s why we gossip, tell tall stories, or talk about our exes on awkward first dates. There’s nothing more attractive in copywriting than a good story. Of course, this is hard to do in the traditional sense, but it’s possible to ring a narrative bell with readers in a surprisingly short amount of words. Here’s a very useful copywriting tip: if you’re creating direct mail promotional collateral for your new product, tell a story by mentally giving your reader the product, and explain how their life will change. Once you’ve done that, the reader is already thinking about their life with your product, and a purchase is only a short hop away.
Always include a call to action.
While you may not be trying to sell something with your copy, in a vast majority of cases you want the reader to take some kind of action. This can be as simple as, “Buy today for the best possible price!” or, “Read more about it here.”