If you’re using article marketing as your main tool in generating traffic for your website, it’s crucial that you know how to write great articles. I’m sure you know that the amount of attention you’ll get will depend largely on the quality of the articles that you distribute.
Let me help you write articles that get good responses. Here’s what you need to do:
Research. The first thing that you need to do is to research to get an idea on the
best topics to cover on your articles. Aside from doing keyword research, I would also recommend visiting forums related to your niche. What are the topics that are usually being talked about by your potential clients? Are they looking for specific solutions to a particular problem? Are they looking for tips or how-to guides? Whatever these people are looking for, ensure that you give it to them. It’s the best thing to do to get them to pay attention to your articles. Next step is to write your title. This should help you limit the scope of your content early on. Ensure that your titles are relatively short but catchy. Tell your readers what they can expect to get out of your content in a way that you can pique their curiosity or target their emotional hot buttons. The more controversial your titles are, the better open rate you can expect.
Make it informative and useful. The secret here is giving your readers exactly what they deserve-useful and unique information. So, instead of giving them general info, offer them with insider tips or trade secrets. Help them out by telling them exactly what they need to do to realize their goals or give them direct answers to their questions. Doing this will actually work to your advantage as this will show your readers that you’re really an expert in your niche.
Keep it short and simple. You don’t need to make your articles extra lengthy and overly complicated. You’ll most likely to easily get through to a lot of people if you share your in-depth knowledge using their language. Keep your sentences and your paragraphs short. As much as possible, use numbers and bullet list to make your content easy on the eyes.
Properly optimize your articles. I know you would want your articles to come up on top 10 search page results but I urge you not to overly optimize them. By this, I mean, limit the number of times that you’re going to use your keywords on your content. Using the words that you’re targeting 2-3 times every sentence for example will make your content sound awkward.
Make it sound personal. You’ll be able to get more positive response if you make your articles not just informative and useful but entertaining and engaging as well. Write as if your readers are just in front of you. Be upbeat and spontaneous. Strive to make them smile or even laugh and you’ll surely get their attention right away.
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