Most Common Mistakes That SEO Content Writers Make

If you think of hiring a good SEO content writer, you might have a difficulty most especially if you don’t even know how to do it on your own. Search engine optimization is very important in generating traffic into a certain business. Of course, because of the high demand for SEO writing, it’s but normal for businesses to hire a content writer. No offence meant for those programmers and web developers out there but most if not all of them are not really experts in search engine optimization and if they are, the techniques they commonly use are out-of-date already. How do you know then that you have made a mistake with your hired writer? Below are some of the most common mistakes that bad content writer for SEO make:
• Stuffing of keywords. Before, there was no problem with keyword stuffing as it was one of the most effective ways of manipulating the search engines. If your SEO content writer repeats the keywords over and over again throughout the page, that’s a sure sign that you’ve just hired an amateur. Good thing that this system was figured out right away by some great brains. Today, pages that are stuffed with keywords are subject to penalty as they are charged of cheating the system. You could be considered as a spam by Google and you’ll most definitely lose your business in the end.
• Using generic keywords. Those who’ve been in the SEO content writing industry for quite some time knows that using of general keywords would only bring in less traffic. For example, if your SEO content writer makes use of the keyword ‘cellulite’, this writer is not helping your page gain more traffic but if he does use specific keyword like ‘get rid of cellulite’ or ‘treatment for cellulite’, this would surely imply more traffic. We are looking at keywords that the internet users would like to know about.
• Writing too many keywords. If you thought that use of general keywords is the worst that a search engine optimization writer can do, writing too many different keywords on the page is. All expert writers are aware that each web page must only be built with one main, specific keyword and that keywords are not supposed to be too many.
• Not knowing the proper way of placing keywords. This is one of the most common mistakes that a rookie writer makes. Keyword placement is very important as you can’t just write keyword in the wrong places of your page.
Every SEO writer must know how critical his or her job is. He or she must be knowledgeable enough on how to write titles that can help increase click-through from search pages, how often it is required to used bold headlines to assist with rankings, how many times keywords are to be repeated on the page and how to make a distinction between winnable and targeted keywords. Of course, these are just a few of the many factors that are involved in making the words right for the search engines as well as the writers.