Service Business Owners – 3 Tips For Faster Copywriting To Get More Clients

Business owners often raise the question, “Copywriting seems so challenging. How come the professionals make it seem easy?”
First, most copywriters invested considerable time, energy and money in learning to create copy. When you study with a true copywriting pro, you don’t just learn techniques: you learn a whole mindset and spirit.
Second, professional copywriters just write… a lot. Most service business owners spend their days working with clients. Copywriters spend the same amount of time creating powerful marketing messages.
Third, copywriting takes time. You become faster after awhile. When you are new, expect to spend 10 to 20 hours writing your website. If you’ve got a busy business or professional practice, you may decide that hiring a copywriter will pay for itself. I’ve heard many copywriting students say, “Frankly, I wish I’d just hired some help.”
Apart from the basics, here are a few tips that you can use immediately.
(1) Define your target as a problem, not a demographic.
When I ask clients, “Who’s your target market?” many will say, “Married men in their forties,” or, “Women 18 to 23.” Modify your target to be something like, “Married men in their forties who are wondering if it’s time to find a new romantic partner,” or, “Women who just graduated from college and getting rejections when they apply for jobs.”
You can be even more specific; for instance, you can target women who are getting turned down because they don’t know what to wear to interviews OR who haven’t prepared answers to the most common interview questions.
(2) Leave the cookie cutter in the kitchen.
Even experienced copywriters sometimes get caught up in stock phrases and tried and true benefits. I find it’s especially easy to do this when I am writing copy for my own products and services because I’m too close to what I’m offering.
When your copy starts to sound ho-hum, go back to the basics. Review why you and your service will be different from everyone else’s. I usually go back and revise the features and benefits list.
(3) Think of creating a story line, not selling your service.
When I work with clients, I like to begin with success stories. I say. “Tell me about three of your clients who used your services. What did they do? How did they benefit?”
Finally, be sure you feel genuinely enthusiastic about whatever you are promoting. I don’t work with certain types of products and services because I just don’t believe in their benefits or they are not in synch with my values. It’s hard to write great copy when are resisting everything you say.