No matter how good your product is, it isn't going to sell itself. If you were working in the brick and mortar world, you'd address that fact by
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How do you start copywriting?What are the first things you must do...before putting pen to paper?Have you ever heard people say that you should
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The copy in your ads is absolutely crucial - if it isn't written to speak to your prospects, you'd be better off saving your money.No matter what a
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When making promises in your copy, it's important to keep them. When promises aren't kept, you lose credibility and customers. Your customers end up
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Most businesses have positive stories to tell that will help them sell more of what they do, if only managers could get around to telling them by
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We all know the old adage "If it's not broken, don't fix it"-but there are plenty of website owners who don't heed that sage advice. As a freelance
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I was working recently with one of my coaching clients and asked him to write a new version of his home page.He was taking the marketing of his
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I imagine various experts who conduct eye-tracking studies know more about how visitors interact with a site's main navigation links, but here's my
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It's time to get to the heart of copywriting. We've learned your copy (the written part of any marketing material) is the secret to sales success. In
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I don't know about you, but I receive quite a few emails from individuals who are total strangers, but write to me as if they were friends.A
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