The most effective form of advertising is word of mouth from one excited customer to another. It works rather like the excited water molecules
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There are two things that distinguish top copywriters from the rest of the hoi polloi -1. A deep, reverential knowledge of street-wise
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If the most important aspect of persuading your target audience is identifying who your audience is, then the second most crucial concept is knowing
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Writing informative 400 word articles can be a useful tool in building the credibility of your business, as well as providing a useful source of
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Recently, I've begun to subscribe to two "word of the day" services. It came to my attention that my vocabulary had really dwindled in the
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Writing a book is a challenging task to undertake. Like any other form of art, it takes time, hard work and dedication. Looking at it from another
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I believe writing is an art form, not a race. And yet, I read dozens of posts wherein authors agonize in being unable to write 5,000 words every
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Choosing the wrong words can have a poor effect on your writing and on you. Whether you are writing a cover letter for a job, a business proposal, or
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Word processors are so widely used now that I tend to take it for granted that most writers know how to perform basic tasks (e.g. double space their
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How can you take one single word and convert it into a story or poem? As you read through the multitude of writer's guidelines for magazines,
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