Copywriting Tips – What’s Above The Fold
When you create your sales page, what do you put above the fold? Does it matter? If you're not sure, you might want to read this article. It will
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When you create your sales page, what do you put above the fold? Does it matter? If you're not sure, you might want to read this article. It will
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In the middle of a meeting with a marketing executive of a large company, I was asked why they needed a content strategy for the website when there
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I've been working with writers and authors for a long time, teaching writing and coaching authors and I'm often asked, "What's the fastest way to get
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We hear and read the term creative writing all the time, but what is it, and what's all the fuss about? Are these stories about making money from
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Creative writing starts with passion. Therefore, if you want to be a creative writer, the first thing to do is identify your passion. Then write out
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One issue that many people face when they first start exercising their creativity is the difference between describing what is there and what they
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Tricky WordsA number of tricky words lie in wait to trip up even the most diligent novelist. That list may include cliches, weak verbs of the to be
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I am a ghost writer, and this is a very interesting job for a freelance professional writer. I started out freelancing in 1980, while also working as
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The name you decide on will dictate the reader's perception of that character, so select wisely. If your character is an agoraphobic scientist, he or
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Bookcoaching clients come to me at different stages of writing their books. The ones who start from ground zero with a coach and learn what goes into
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