Have you ever had this experience? You decide to place some ads, send out a sales letter or put up a new Web site, so you spend hours agonizing over
We have reached the technical age where Photoshop can literally perform magic. Therefore, income screen prints are virtually worthless as they can be
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Well, here's an interesting debate that will probably go on forever. When creating your sales page, do you use graphical headers or do you go with
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Okay, it is time to dispel one of the greatest copywriting tips of all time...the use of certain font colors for your headlines and subheads. Yeah,
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A question I get asked a lot is this one. "How should I start my sales copy? And then how should I follow it up? The answer I am going…
The copywriter's nightmare...getting an assignment with a product that has no zip. Sometimes you wonder if it's a product. I'm sure you've seen…
Take a good look at some of the top selling products and top sales copy on the Internet. You will find that most, if not all of them, have photos…
When writing sales copy, many beginning copywriters drop the ball when it comes to bullet points. They forget the real reason for using them…
Why do most beginning copywriters think that the PS is an afterthought and can be discarded like yesterday's news? The PS, if used effectively, can
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What if I could show you killer opening lines that will have everybody reading your copy all the way through to the very end? Would that be worth
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