In the internet age, where all services and all businesses face the need to source itself online in one form or another, internet marketing is a
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We know that the measure of a sales letter's success is a high response rate - whether it's getting prospects to buy something you're selling or join
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We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in
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Web article headlines are different from news headlines are different from magazine headlines are different from catalog headlines are different from
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Writing sales copy is something that every business must do in order to survive in their market. With the current use of email and websites, the
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As a marketer of your business, writing is part of your activities. You may have to write e-mails to clients and prospects, sales letters, postcards
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Just how important is the headline anyway? Probably the single most important thing you will write in your copy. There are a number of reasons that
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I love hype copy.Hype copy is like a fine wine. It has great legs, a fine body and a rich nose.Hype excites the emotions, stimulates the buying
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Has your website failed to earn even a dollar for you? Are you upset because your website is not bringing in any sales? If so, look closely for any
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One of the essential parts of the Dot Com world is having a unique website that can rank higher on the search engine. This often requires a
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