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Education

Short And Sweet Long Copy Isn’t Always Bad Copy

By Press Releases
July 13, 2013

According to Stephen King, the secret to successful writing is to "take out the bad parts." Sounds straightforward, doesn't it? But many marketers
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Education

The Sweet, Dark History Of Leads That Make A Promise

By Press Releases
April 23, 2013

One of the best ways to lead into the body of your copy is with a promise. But how do you go about constructing a Promising Lead?This is where
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Education

What You Can Do To Identify The Sweet And Sour Of Outsourced Articles

By Press Releases
March 28, 2013

Sweet and sour chicken is one of my favorite things to eat when I go out to eat at a Chinese style restaurant. I just love that sauce but we…