Even people who are comfortable at writing direct response sales copy, often have lots of problems when it comes to "closing." It's kind of like once
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If you're using direct response copywriting to sell, one of the most critical components that determines the effectiveness of your ad, is going to be
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Ever put together such an incredible offer... and yet, it doesn't sell very well? Wanna know why this happens?You might have really sat down and
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If there's one skill you need to become proficient at in your marketing it's Direct Response Copywriting. Even if you don't want to write your own
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In this article, I'm going to go right back to my favourite part of marketing: copywriting. In fact, this is where I began in the marketing industry,
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David Ogilvy in his book Ogilvy On Advertising - 80% of advertising success (and failure) is the headline. My experience says it is about the
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