In today's struggling economy, retaining a full-time copywriter can be cost-prohibitive for many small- to mid-sized businesses. But if you think
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Do you think it's wrong to ask questions in the headlines of your ads and other marketing materials? I once had a boss who loathed questions. Bring
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It's the most important part of any copywriting job you take on.If you get a great brief, there's no excuse for not doing a great job. If you get a
Masses have enclosed every form of sales pitch in their sales letter but occasionally they even would not attain the final result they desire. The
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The first step to writing effective copy is getting a detailed brief from the client. As every copywriter would know, however detailed the brief from
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In order to do your job as a ghost writer, you must learn the art of asking the right questions. Developing a strong client questionnaire is vital to
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As an SEO copywriter, you probably send out a ton of emails seeking work. If you're new to the game, you may be not only excited, but anxious about
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When you decide to hire a copywriter, you want a good fit between his or her abilities and your needs. You want a copywriter who can speak to your
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If you want to make sure your web copy, sales copy or blog is really connecting with your audience, you have to first know who it is who you want…
Have you written for my industry?There are two ways of looking at this question. Previous experience may be useful as the copywriter won't have to
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