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Education

On Writing Publishable Material – Avoid Simile Writing To Excess

By Press Releases
July 30, 2013

In a recent article I extolled the virtues of crafting quality similes and the ways they can enhance the reading experience. But as I thought about
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Education

Marketing Material Vs Press Releases

By Press Releases
April 19, 2013

Recently, one of my consistent clients came to me with a new copywriting project. She wanted me to write a press release with a hard sell of the
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Education

Writing Material For Industrial P.R.

By Press Releases
February 4, 2013

I have generally found writing for industrial PR to be very similar in principle to writing for many other purposes, such as journalism…

Education

Writing HI-LO Material (High Interest, Low Ability) For Slow Readers

By Press Releases
December 6, 2012

To write books for readers at an elementary reading level (for either adults or children) you start off exactly the same way as you do any other
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