Website copywriting is a key part of your website's success. As a business owner (and you are a business owner if you are hoping to make money
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I was working recently with one of my coaching clients and asked him to write a new version of his home page.He was taking the marketing of his
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How we write for the web has changed over the years, with a whole new bunch of rules and strategies that need to be learned. Here are 7 tips from…
Copywriting advertising is a great way to earn a living if you have a way with words. However, at some time or another when you are writing a
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Sound copywriting skills are invaluable in the business of pitching sales and getting clients. With the appropriate preparation and determination,
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Direct sales copywriting is a style of writing that speaks directly to your customer. There are several types of copywriting, including pre-sale,
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I have a minor in Psychology, and I always assumed that would make me an excellent copywriter. But the truth is, people are complex creatures, and
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Eighteen years ago I wasn't a copywriter. Now I'm one of the busy copywriters in Gloucestershire. On the way from marketing management to successful
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If you already have a live sales letter online, there are still some creative things you can do to make it convert better. There are a couple of
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You're never going to reach every single person who reads your copy, but you can make changes in how you write to positively affect how many you will
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