Yes, article marketing still works. And NO, after writing and submitting more than 6000 of my own, I would NOT be writing this right now if it
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In looking back on the nearly four dozen aspiring copywriters I've trained and mentored over the years and asking which personal qualities posed
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I shake my head every time I read one of these blanket statements. I'm amazed at how so many people still think that one size of copy still fits
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Part of being a writer, is dealing with rejection of our writings. If there are writers out there who have never gotten a rejection letter, I have
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Since many business owners are too busy to write their own book, they want to explore the opportunity of working with a professional ghost writer. As
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Having worked in advertising for many years I understand the urge clients and agency Account Directors have to write their own copy. Just a headline
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B2B Copywriting that Gets to the Point Already!Business people are busy. While this is a blatantly obvious statement, somehow we seem to forget it
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One of the world's greatest copywriting secrets is knowing how to make an irresistible offer. And I was going to take this in a different direction,
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Does your copywriting communicate that you're confident in your craft? If you've never considered this, you might be interested in knowing that
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Virtually everyone who writes anything is looking for some type of eventual payoff. But to get the most out of what you write, you should take steps
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