Most people think that prospects buy things because they need them. This is not true. Nobody buys anything because they need it. They buy it because
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You know, people have very short attention spans. So the last thing you want to do, when writing a sales page, is give your prospects too much…
If you stop by one of the biggest Internet marketing forums on the Internet, you'll find a sub forum on copywriting with the following headline on
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Social proof...it's one of the most important things to writing copy, especially in the "make money online" niche. I'm going to explain momentarily
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If you're brand new to the world of copywriting, these three tips will improve your sales copy at least 100%. I had to find all this out through a
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In the simplest term, copywriter is a person who writes a copy. The copy can be an article, feature, news, script or anything else. Copywriting is
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One of the questions I get a lot from people who are first starting out as copywriters is if they should bother with sales page generators. As a
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In copywriting, what is a good headline? Well a good headline must excite your reader, it must connect with them in some way, it must be relevant to
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I was sitting down one day and thinking about what the biggest mistakes that beginning copywriters make. The list was so long that I almost needed a
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I understand if you're writing copy for a client and he's not willing to put a guarantee out there that instills confidence in the buyer that there
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