It may be difficult at times to explain to other people what it is that you exactly do for a living. Most people are still unaware of just how big
The traditional role of a copywriter has long been considered that of knowing how to write persuasive sales copy. With the 'birth' of the internet it
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Good sales copy reaches out and touches the needs of the reader. The ability of a copywriter to address what it is a person is looking for helps them
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According to a recent survey by Eccolo Media, white papers (aka special reports or executive briefings) ranked for the third year in a row as the
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Writing is an important part of business life. You need to write letters and emails to business partners, clients and suppliers. You need to write a
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David Ogilvy said in Ogilvy on Advertising that "80% of an ad's success or failure was determined by the headline." John Caples had a similar saying.
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Having worked in PR & marketing, as a national newspaper journalist and as a copywriter, I've always been interested in words and how we use them.
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SEO copywriting is different from other forms of content writing. While creating SEO friendly content, the writer has to abide by certain rules.
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Native American English speakers use expressions and idioms in their daily conversations without even thinking about them. As a matter of fact, they
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If you think of hiring a good SEO content writer, you might have a difficulty most especially if you don't even know how to do it on your own. Search
