Congratulations to those of you who are taking an educational approach to your marketing by creating articles. Article marketing is one of the best
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Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects
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I was sitting down one day and thinking about what the biggest mistakes that beginning copywriters make. The list was so long that I almost needed a
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Want to know what my biggest pet peeves of copywriting are? Keep reading and you'll find out. These are the things that, at least for me, kill sales
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Sometimes in order to succeed we need to learn how to fail. There are many things you should do to succeed in writing good sales copy but there are
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"If you want to change your life," Harry Beckwith wrote in The Invisible Touch, "write a book." But writing a book can also be tremendously
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