What Psychological Trigger Are You Using In Your Writing

There are times that I am completely taken aback when reading what others are capable of. It is as if I have spent the past twelve years writing up stuff that means so little, made so little impact. I am humbled by how some people are capable of using psychological triggers in their writing to provoke either thought, emotion or action. Here are some of the things that I have noticed about how people write and convey, through words, what is in their heads.
Emotional psychological triggers – Writers who use words to trigger something emotionally are exceptionally rare. Most of these writers are suitable for screenwriting or scriptwriting because that is what most films are about. Suffice to say, these creative personalities are also suitable for the advertising and commercial business because of branding. Branding is rarely about just words. It is about captivating the hearts of people, make people remember the emotion and whenever they think of something, they link that emotion to the advertisement that they have previously seen. Words are incredibly powerful and so are these people.
Thought psychological triggers – I watched a movie once and in the movie, the WHOLE movie, the actors said nary a single word. Not a whimper, not a sound. They were both silent; and till this very day, I continue to be intrigued by the fact that they said nothing and conveyed so much with their eyes and action. Being a writer, I am, but of course, obsessed with using words for everything. I have the word for every single thing on the planet and the concept of NOT using words totally sent my world catapulting out the window.
The conclusion was – action and the eyes are powerful forms of expression. It leaves so much room for ‘thinking’ and the absence of words is incredibly moving. But words, when strung together nicely, neatly and in an adept manner, can trigger many thoughts. Writers who use thought psychological triggers usually leave much room for the imagination and are often clear and concise.
Action psychological triggers – Plain and simple; it propels people into action. If it is an advertisement, the words will make people WANT to get it NOW. Writers who use action as their triggers are fantastic advertisement writers and copywriters and the good ones are often priceless and are paid a hefty monthly salary. Rightly so.
There are no right or wrong psychological triggers for a writer. I think the most important thing to remember, as a writer, is to put the customers first. And also try not to mix the psychological triggers up. Don’t run the risk of confusing the reader…they are easily perplexed. It is hard to get ANY reaction out of a baffled reader.