Basic Structure Of The Sales Copy

Once you have an idea of what you are going to create and there is a market for it, the next step is to either set up your sales page… or a pre-sales page.
A pre-sales page is just a page with a little sales material – but is more so designed to get users to provide you with THEIR comments and feedback… before you write your sales material.
Usually the sales copy is around 8 – 15 A4 pages in length, but I have seen pages up to 45 pages for higher priced items.
They primarily promote your main product in a long letter style format and are very important aspect to learn.
Your website will work like this:
Poor sales page – poor results.
Excellent sales page – excellent results
You need to place a lot of emphasis on creating sales copy that provides your visitors with proof of your credibility, benefits of your product/service and to overcome any objections that may arise while they read it.
In needs to act as your face-to-face salesman that leads your visitors to purchase.
In saying that, there is never a perfect sales copy but it does need to the follow the basic structure outline below if you wish to succeed and make money from having an online business.
1. Intro headline
2. Main Headline Goes Here
3. Sub headline goes here
4. Establish problem you are going to solve
5. Credibility
6. Re-emphasize further problems before introducing product as solution
7. Explain why product is better than others
8. Benefits, Benefits & More Benefits
9. Introduce price & why you’ve chosen it
10. Additional Bonuses
11. Guarantee
12. Asking for the order
13. Sign Out
14. PS’S
We use this structure for all our websites as it is a proven model for top performing sales copy.
If you are working on a shoe string budget, you may have to learn how to write sales copy yourself… just to get you off the ground.
If you have some capital, by all means hire a sales copy writer, but don’t be surprised when you get the bill.
Some top copywriters charge anywhere from $8,000 – $25,000 to write a sales page, depending on who you hire.
Or the last option is to use automated software that you fill in the blanks and it produces your copy ready to upload to your site.
You need to remember that writing your sales copy is like baking a cake.
You need all the right ingredients mixed together to make it taste delicious.
Miss one step and your cake will not be a winner, it will taste rubbery.