5 Effective Ways To Write Sales Copy

Writing effective sales copy is essentially the most difficult part of an internet marketer’s work yet words are the major money-makers on a web page. Can you envision looking at an internet web page and finding nothing but pictures or hearing just audio? Because of this, for those who have or perhaps are meaning to own a website for your business, you’ll need to hire a copy writer, or better still, discover how to compose killer sales letters on your own!
One of the most powerful tools in your sales arsenal is the informed and judicious use of words and terminology. Words have the ability to entice a prospect, hold the attention of the potential buyer, and ultimately result in the establishment of a relationship that not only results in a sale today, but helps to create other sales activity in the future.
At the same time, words have the power to turn away potential clients, make people feel unappreciated, and ultimately lead to not only the loss of a sale today, but also the loss of sales opportunities in the future.
Therefore, I have quickly summarized the 5 guidelines which are generally time tested and also regarded as useful in putting your own sales copy together.
Focus On Them, Not You
Every time a prospect reads your advertisement, letter, brochure etc, the one thing they will be speculating on right from the start is usually “What’s in it for me?” and in the event that he isn’t getting the answer without delay, you can bet that he will disappear without a second’s hesitation.
A lot of sales letters make this blunder. The writer has focussed on themselves as a company and just how great they may be when the possible client is not going to care just how long you have been operational or even whom your most significant clients are.
Compose your copy as if you’re conversing with a good friend. Let them know just how ‘you can improve your game of golf within 1 week’.
That takes me to my second point.
Point out Benefits, Not Features
Features are descriptions of what qualities a product possesses.
For example: The Wonder Wand has 5,000 micro-fibres.
Benefits are what the buyers are really after.
For example: One simple sweep with this brush means you won’t have to dust again for another week.
Push Their Emotional Hot Buttons
And you should already know just the things they are if you’ve executed your own analysis!
It has already been stated on numerous occasions – people do not enjoy being sold, but they do love to purchase and they purchase based on emotion above all. Then they justify their decision with logic, even after they’re already sold emotionally. Therefore be sure to back up your emotional pitch with logic to nurture that justification in the end.
For example: “Think of how sexy your lover will consider you are when you have hard six pack abs. You’ll feel and look years younger.”
That brings me towards the next tip.
Incorporating Proof and Believability
Your prospect would need to believe exactly what you will be telling him or her.
Include testimonials (with their snapshot if possible), incorporate a few facts and research findings even if it is typical knowledge, and more importantly, constantly include a great guarantee. Include your Unique Selling Proposition (USP), for example lowest prices, best value and superior service.
The Headline
If you are planning to make a solitary change to boost your response rate the most, concentrate upon your headline. The reason? Because five times as many people examine your headline than your copy. People will not stop to read the rest of your sales page if the headline does not grab their attention initially. Always test and tweak your headlines until your response rate consistently gets around the 2% (or maybe more) mark.