21 Checklists To Effective Copywriting

You can utilize this copywriting checklist when you are copywriting, or to evaluate copywriting. It is base on what works best through 1,200 copywriting projects. It will conduct to significantly more response from your copywriting.
Before writing:
1. Study the firm and the product/service being offering thoroughly so you have all the information you will require.
2. Analyze the prospects and the market to resolve what advantages the prospect wants most, secondary advantages wanted, objections, and what would get him to purchase now. Do not guess and do analysis.
3. Create the main emotions you can touch with your copywriting for this project, and how you will do it. The strongest emotions are love, fear, greed, acceptance, survival, anger, and health.
4. Think like your prospect, and not like the marketer.
5. Create the best offer(s) you can make to the prospect. Your offer incorporates pricing, terms, bonuses and certify.
At this point, you know the firm and product, what the target prospect wants most, his objections, the main emotions you can touch, and you have developed a terrific offer.
Headline and beginning of copy:
6. Write at least 20 different headlines before choosing the best one.
Headline winners include a tremendous, bold promise of the advantages the prospect wants most, special figures, certification, credibility enhancers, and a special offer. Legendary marketers John Caples and Claude Hopkins proved that one caption could pull ten times the response as another caption with no other changes in the copywriting.
7. Beginning of copy should re-enforce the main benefit(s) of the caption, elaborate, and incorporate the secondary advantages the prospect wants most.
Body of copy:
8. Create the prospect problem and pain points. Reinforce how these problems will stay or even get worse except he takes action, and how your product / service is the best solution.
9. Copywriting should be first person, one to one, and conversational.
10. List the prospects possible objections to purchasing, and overcome those objections.
11. Sincerely flatter the prospect if you can.
12. Get the prospect to mentally “picture and enjoy” the end result advantages of purchasing.
13. Use testimonials, specifics, tests, customers, studies, success stories and memberships to add credibility and believability.
14. Make sure it is simple to read and “scan”. Use sub headlines with prospect advantages, short sentences, and short paragraphs.
15. If any copy is dull or boring, cut it or revise it.
16. If the flow is slow or stopped at any point in the copy, repair it.
17. Copywriting must be passionate, and enthusiastic.
18. Develop urgency to get a response now.
19. Tell the prospect what he will lose if he does not respond now.
20. Tell the prospect exactly what to do.
21. Closing and get action now.