Uncover The Hidden Online Copywriting Powers You Didn’t Know You Had!

We’ve all been there… tirelessly slaving away over our online copywriting only to find out it is completely ineffective! Sound familiar?
For most of us, effective online copywriting doesn’t come easy. In fact, online copy writing is generally the task that the vast majority of website owners and Internet marketers would love to outsource. Outsourcing your content writing is not difficult, there are many professional writing services out there that will create custom-written content for you, but their services do not come cheap!
So if you can not afford to outsource your online copywriting, you have no option but to uncover the web copywriting powers within. That’s right…inside us all is an online copy writing master, just dying to get out. Today, you will take the first steps in unleashing your copywriting potential!
Step #1 of Online Copywriting Mastery – “measure twice, cut once”
Mastering the art of online copy writing starts with good planning. One of the biggest mistakes people make with their online copy writing is diving right in without any plan about what they are going to say or what they want to achieve.
Making a plan means different things to different people, some people work best to a very structured plan, others find that a list of bullet points of things to cover is enough. Personally, I like to create a spider map, detailing all the things I need to include in my copy to accomplish the purpose of my work.
Step #2 of Online Copywriting Mastery – Build a framework
Using your online copy writing plan, create headings or single sentences to describe what will be included in each paragraph. This gives you a framework and a structure and serves as a prompt if you lose your chain of thought.
Step #3 of Online Copywriting Mastery – Do Your Research
When it comes to online copy writing, there is no substitute for thorough analysis and research. From what keywords to target to gathering your subject knowledge, the only way you will create effective copy is to write with authority and avoid using information is already available elsewhere.
Step #4 of Online Copywriting Mastery – Get To The Point!
Your reader wants information and they want it quickly. They do not have time nor the patience to wade through your waffle or wait until you feel like sharing something useful with them. Effective online copy writing is about being concise, direct and succinct. A good rule of thumb is to keep each piece of copy to a 500 word limit using bullet points to provide large amounts of information rather than wordy sentences.
Step #5 of Online Copywriting Mastery – Take a Walk in Their Shoes
When your online copy writing masterpiece is complete, put yourself in the role of your reader. Visualize who they are and read your content back to yourself in their mindset. As you read your work, ask yourself these questions
Does this piece of copy engage me and make me want to read more?
Does this piece of copy provide me with the information I was seeking?
Does it explain a problem or give me a solution to a problem?
Does it inspire me to take action?
If the answer to any of these is no…it’s time to take 5 and start editing!
Step #6 of Online Copywriting Mastery – Proofing and Editing
Even professional writing services who are experts in online copy writing have to proofread and edit. No one is infallible and it is better to edit your copy and get it right than to post ineffective work that is littered with errors or as dull as dishwater to read. Believe me, there is no shame in editing and reworking what you have created and if you want to master online copywriting, being your own worst critic is a good plan of action.