5 Tips To Make Your Site Perform With Website Copywriting

How to Make Your Website Perform–Without Redesigning It
Business people invest in eye-catching web layout and then fill the pages with all the facts about their goods and services. They may even invest time and dollars on a social media campaign to attract more visitors to their website.
But they typically gamble with their investment of time and cash by overlooking the most crucial component of website creation-website copywriting.
They argue that they write well. Sometimes they do. But there is a distinction between writing effectively (as in creating grammatically correct sentences that flow logically from one to the next and writing so the phrases leap off the page and hold onto the reader’s fickle interest like a barnacle, persuading them to get in touch with your organization now or click the ?Buy Now” button.
So how do you stack the odds in your favor? You use copywriting best practices. Here are 5 of them to get you started.
1. Banish “we”and “us” from your vocabulary
A full prohibition on the words “we”and “us” could be a bit drastic. But you definitely want to water them down as you sprinkle in an alternate little word liberally… “you.” Most individuals care primarily about one thing–themselves. So write about your prospects and clients, not about your organization. Instead of, for example, saying “we create the finest copy,’say “you’ll get copy that persuades your prospects to purchase your product.”
2. Weed out Internal Speak
Each industry and organization has its own ?internal speak” or jargon. It takes on a life of its own within an organization, but the phrases are jarring to prospects and clients. They stumble into them, question their meaning, lose interest and wander off somewhere else on the internet. So ask yourself if your target audience uses phrases on an everyday basis before using them in your copy.
3. Slash the fat
Use as few words as you can. The most efficient way to do this is to edit. And edit once more. Edit until the fat is gone and your website is toned up toned and ready for action.
4. Add word pictures
Beyond the images on your website, you need pictures created in your prospect’s mind with words. That means metaphors like “cut the fat” and similes like “create a website that keeps your company buzzing like a hive.”
5. Translate features into benefits
Don’t fall into the trap of listing all the characteristics of your services and relying on site visitors to translate them into what’s in it for them. For example, I wouldn’t say “I offer web copywriting services. I would say “I offer web copywriting services that can boost your conversions higher than you ever imagined possible.”
Begin using these tips now or employ a website copywriter who has numerous persuasive copywriting tactics in their tool box.