How To Excite Your Target Audience’s Mind Speaking Their Language

Imagine attracting so much business you blow your competition away! What a problem that would be to have, huh? That kind of a scenario begins by writing engaging sales letters that keeps your readers’ interest. And, reading this article you’ll discover some kick butt tips and strategies that excite your target market’s mind so you get the sale over your competition. So, fasten yourself into your seat. You’re about to go with me on a wild ride that will really gain your target’s attention. How? By plugging into the new brain chemistry technology way of writing sales letters.
Testosterone Based Words Drive You to Act
Did you feel interested in reading the rest of this article? If so, understand that the verbs, the visual phrases and the enthusiastic way I wrote this article did it. It is amazing to discover that certain words actually activate the brain to respond in specific ways.
And, when you write sales letters that excite the reader’s mind, you are also stimulating testosterone production. When you intentionally stimulate testosterone in your marketing, it revs the reader up to act.
So, if you’d like your prospect to act right now, add enthusiastic and prospect-relevant verbs, adjectives, metaphors and visually exciting words in your copy. That means write the way your prospect thinks. He or she will connect with those words, terms and phrases and associate you as understanding what’s important to your prospect. What’s important to him or her? To get a real solution to his or her problem. Their solution is your product or service.
A Word of Caution
Use this strategy responsibly. Be genuine in your desire to honestly serve your market. If you have a lot of integrity in your business, your customers will return to you for repeat sales. The reason to be in business is to solve problems because you care about your audience.
Oxytocin Based Words Drive You To Connect
Now suppose that your target audience is people who need services and products. Maybe you are a dog groomer who’s created an all natural dog shampoo. You enjoy helping dog owners keep them looking great. Because you are an animal lover, too, you want to help them take good care of their pets.
In your sales letter, you might also want to write some oxytocin based words. Oxytocin is the hormone of love and bonding. Because of oxytocin, the brain instinctively motivates us to interact and connect with others. Sample oxytocin based words are love, give, gentle, sweet, delight, happy, bonding, nurture, pamper.
A sample oxytocin-based sales phrase might be, “Do you love to see your pet happy? Well, so do we. Your pet deserves the best you can give. Our doggie shampoo is gentle on her eyes and makes her smell oh so sweet. Get Doggie Delight today!”
By the way, do you want to learn more about using brain chemistry to create success in your relationships, both business and personal?