Copywriting Tips – You Won’t Please Everybody

You may not believe this, but even the greatest copywriters in the world don’t please everybody. If you think I am kidding, head on over to the Clickbank marketplace and read the product descriptions where the owner brags about a 7% conversion. Now I admit, that’s pretty darn good. However, if you really think about it, how good is it? We’re going to explore this figure and a few other things in this article to help you understand that as a copywriter, you won’t please everybody.
The industry says that your average “good” sales copy will convert at between 2% and 3%. Therefore, you’d have to say that 7% is a darn good figure and thus, that particular sales letter must be pretty darn good. But is it? Let’s look at the other side of this coin. If your sales letter converts at 7%, that means that 93% of the people who saw your sales copy were NOT impressed by it…at least not enough to make a purchase. I don’t know about you, but to me, 93% is an awfully large number. And the average conversion of 2%, which means 98% are unimpressed…well, that’s just darn right awful.
Then you’re going to those who will write to you and point out all your spelling and grammar mistakes. Well, here is what I have to say to that, and you can take it for what it is worth to you. If somebody doesn’t buy the product because you had a spelling or grammar mistake then they weren’t a real prospect anyway. These are people who are just looking for excuses not to buy from you. I get a kick out of very few emails I do get pointing out where I spelled a word wrong. Just got one today. Guess she won’t be buying my book on copywriting, will she.
The point I am trying to make, and I hope I’ve made it clear, is this…you aren’t going to please everybody. Because of that fact, and make no mistake about it…it’s a fact…there is no point in driving yourself crazy trying to make your sales copy the epitome of perfection. Sure, you want to make it as good as you possibly can, but we are all human and as humans we make mistakes…sometimes intentionally. If you read one of my earlier articles on grammar and punctuation, I specifically said to throw the rules in the trash because compelling copy doesn’t always follow the rules.
So the next time somebody criticizes your copy…take it with a grain of salt.
To YOUR Success