The Benefits Of Creating A Press Release

As of February 2007, it has been estimated that the Internet holds around 29.7 billion web pages; that’s over four times the world population! If you’re a business owner, this could only mean one thing – you need to stand out from the crowd. Securing your position on top of search engines results is the key to bringing home the bacon. Website operators know this and in fact, are working in every possible way to beat their competitors every single day.
One method of product promotion that has not been totally tapped by many web owners is the press release. The benefits of using press releases are quite obvious. Primarily, it can improve your website’s visibility and rankings. With this in mind, let’s try to explore briefly the differences between online and offline press release services and how these can affect our business.
Traditional vs. Online Press Release Services
When we say traditional press releases, we mean that the stories are submitted to reports, journalists, and other “for print” media distribution where our news stories are reeled and published in their local newspapers or their very own online distribution channels. This one helps boost your site’s visibility and ranking on the web.
However, if you are looking for increasing inbound links towards your site, then by all means, you should choose an online press release service. This type of service relies on submitting your stories to large and prominent news-focused websites. What you get are direct links that come from within the press release you submitted.
Aside from that, there are a handful of benefits of using an online PR service. Depending on the quality of the story and the channel where the press release has been distributed, these benefits are present, one or the other.
1. There will be an increased visibleness in terms of search engine results.
2. Your popularity link will improve, too.
3. Robots will not take long to “crawl” items in your site.
4. If your site is brand new, sending press release items can speed up its discovery.
5. It helps brand a new product or service. Likewise, if you are reinforcing a brand or defending it.
6. It can target a specific audience, rather than just send out word to everyone.
7. It can increase organic traffic. This is actually traffic that comes from search engines.
8. It offers both short and long-term rankings from search engines.
Those who have discovered the benefits of using a PR service find it as one of the affordable options in increasing their site’s visibility and ranking, commonly termed as search engine optimization or SEO. While PR should not be considered as the only method to increase audience awareness, it still makes a great addition for your current marketing arsenal online.