Useful Tips To Sell Copywriting Services

Knowing how to put words together is an art that mostly pays out at the start of your career. Despite going through volatile phases, copywriting is still considered as one of the most powerful aspects of online business. You can offer your copywriting services both online and offline, allowing yourself to flourish in a career that is closer to your heart. But if you are not well versed with some basic tips regarding copywriting, things can turn out to be not quite according to plan.
Build a Strong Portfolio:
Before starting your career as a copywriter, you must have sufficient content at hand to show to people interested in your services. You should include all that you have written thus far, and give special prominence to some of the notable work. You should design your portfolio according to the requirements of a copywriter, presenting your writing skills in a refined way to people.
If you have already published some of your work on the internet, then you should indicate the URL of the web page that contains your work.
Success In Past Can Ensure Success in Future:
People would intend to hire you as a copywriter for several purposes, while some may need content for their website or blog, others would need to sell their products through your copy. If you have had the chance to write for a successful promotion campaign in the past, then you must show it to your clients as a proof of your skills.
Build a Website to Promote your Services:
Not all copywriters follow this step, but it can take you a long way in selling your copywriting services effectively. By building a website you will enable yourself to communicate with clients easily, while you will also get a platform where you can show your past achievements, features of your services and provides content to your subscribers.
Go After Clients Yourself:
Instead of relying on websites and ads to get hold of clients, you should actively move to contact potential contacts yourself. You can start the search from your already established contacts that can refer your services to a third person looking for a copywriter.
Getting in touch with companies, organizations, individuals, clubs and associations will enable you to get good clients more often. You should also apply to posted jobs online by employers.
Charge A Fixed Rate:
It would be best to set a fixed rate of charges for your services, as this will ease the task of calculating the fees for a particular project both for you and your client.
The main factors that should be considered while setting your charges are your experience, qualification and knowledge about related fields. Sometimes some extra expenses have to be incurred for the successful completion of a project, and you can also charge their amount in the project fees. The amount you charge also varies according to the nature of writing work you do, for example writing a press release for a business is a much more demanding job than producing web content.
Setting the right price for your writing services is always a perplexing matter, as charging too much will discourage good clients while charging too low will make clients think that you can’t produce quality. An easy way to find a solution for this problem can be to check out the fees of some other copywriters in your area; most copywriters charge a minimum of $45 per hour and increase this amount according to nature of project.
Your Satisfied Clients Can Be Your Marketers:
People for whom you have worked with success in the past can be vital for the promotion of your services. You can use your proviso clients as reference for future work, but after taking their due permission. Similarly, you can include the positive feedback of your satisfied clients in testimonials, which will encourage new clients to work with you.
Offering Free Content May Be Necessary:
While your portfolio may be sufficient to convince some of your clients, there are always some who are overcautious and do not rely on sample work. You can convince them about your abilities by writing a free sample for them. This will ultimately benefit your service as you build a relationship of trust with your clients.
What Copywriting Service Are You Willing To Offer?
Copywriting is much more than writing anything; there are many types of content that is produced by copywriters. Here are some of the services you can offer as a copywriter:
• Press Releases
• Newsletters
• Ghostwriting
• Business Proposals
• Online Advertising
• Web Content
• Direct Marketing through Emails
• Brochures, Pamphlets and Catalogs
• Letters and Memos
• Content For Promotion