Copywriting Tips – It’s Not Rocket Science

Why do people make things so complicated? It’s not hard to sell things online. All you need to do is find a hungry market and sell them what they want. As far as the copy goes, it simply needs to tell the prospect that what they want, the solution to their problem, is what YOU have to offer. How hard is that? Yet, there are new copywriters who turn this into an exercise in futility and frustration. Well, in this article, I am going to simplify this process as best as I can. Please pay attention.
Headline:
Get their attention. I don’t care how you do it. Just get their attention. Want the best way? Make them a promise in the headline. Ask them a question that they have no choice but to answer. Make a bold statement. Make a guarantee. Just do something in your headline to get he prospect to read the next paragraph. If they don’t get past the headline, you’re sunk…plain and simple.
Your Story:
For crying out loud, relate to these people on a personal level. Tell them YOUR story. Share with them the pain that you endured with this same problem. Let them know that you understand what they are going through. If they can relate to you on that level, you become more than just somebody trying to sell them something. You become a friend. That’s really what this is all about…building relationships and trust. If you can do that, you’re ahead of the game.
Close The Deal:
After you have given them all the facts and all the testimonials and the guarantee and all that other stuff and shown them that your offer is the best offer in the world…for crying out loud..close the deal! So many new copywriters close with something lame like “Click below to buy”. That’s not a closing. That’s a death knell. You need to put the words into the prospect’s mouth. “Yes, I want this!” You must tell them what to do in terms that get them excited.
It’s that simple. This is not rocket science. Don’t make the sales process complicated. All you have to do is come up with a great headline, a great story and a great close. All the things in between are just supporting characters in a huge play. The key is making all the pieces fit.
It really IS that easy.
To YOUR Success