3 Reasons Why Emotions Create A Powerful Impact In Your Copy No One Tells You About

Many copywriters say your sales message is best told by as a story.
A lot more claim stories sell because they strictly drive a person’s emotion.
But, there’s something else they’re failing to tell you.
They’re failing to tell you WHAT creates the emotional drive for customers to buy into your products and services.
Your copy is more than a sales pitch. It’s the entire story behind your product or service.
And story is far more than emotionally connection to its reader or listener.
Products like magazines, games, and music sit on store shelves everyday. These items have to compete for prospect’s attention every single day.
Whether it’s the copy or design, your product needs to tell an engaging story. But, FIRST, it must become a blip on the prospects’ radar — their mind.
Writing with emotions are just not enough. Especially when you don’t know HOW those emotions got into your prospect’s mind in the first place. That’s why you need to know the 3 stages your copy must create to take place inside your prospect’s head:
Visualization — It doesn’t matter if you’re selling a product, or explaining the purpose of donating to charity. If your story doesn’t paint a picture inside the minds of your audience, then it will fail to keep their attention. All this takes is lots of descriptive details. Once you create the picture inside the audience mind, now you’re engaging their…
Imagination — When a person’s imagination becomes involved in your story, THIS is where you begin to stir their feelings. It’s your imagination that triggers emotions when reading or listening to a story. Your prospects becomes a part of the movie playing in their mind with their imagination. This is where so many marketers begin to fail in converting convert in sales. Without engaging their imagination, your story may as well be blank as a sheet a paper. Now, that you’ve stirred your prospects’ imagination, they should be feeling…
The Experience – Your audience should feel what it’s like to own or become a part of your product BEFORE they buy it. The experience is the crown of your story. With your prospect’s imagination taking over their feelings, now they want to satisfy the emotions replaying inside their head. This is where your audience lives within your story and becomes emotionally attached to your product. With prospects in this state of mind, now you can lead them in any direction you want. This includes your call to action, or the sale.
If your prospect doesn’t buy from you, it’s not because they don’t want to. You just haven’t convinced them enough to buy what you have to offer. So which part of your copy did not engage any of these three senses for your customers? As I told you before, emotions are not enough.