Pro Copywriting Tips – Does Your Writing Exude Confidence

Does your copywriting communicate that you’re confident in your craft? If you’ve never considered this, you might be interested in knowing that neediness DOES show in your writing, just as confidence does. Who would you be more likely to hire if you were looking for a good copywriter? I’m guessing you’d rather work with one who was confident…so how can you show this in your writing? Let’s look at a few Transcendent Communication principles for weeding the neediness out of your writing and exuding confidence…
First, Confidence Can’t Be Faked
This might not be what you want to hear, but confidence can’t be faked. If you want to consistently come across as confident in your writing, you have to be confident to the core. This starts with building self awareness and realizing where you’re giving your power away to other people or to exterior things. Start keeping a journal and paying attention to when you look to exterior things for validation, these things could be your performance, other people’s opinions of you, your appearance, your income.
If you base your validation on these things, your confidence will fluctuate just as much as they do. Base your personal validation on your own choice to value yourself. This literally has the power to change your personality, your word selection an all your other communications.
Second, Lean Down Your Writing
A super quick way to make your writing more confident is to “say more with less words.” Needy people (especially sales people) always overtalk, it’s a means of validating themselves…and people know it.  Confident people are men (or women) of few words, and because of that their words have more weight. Go through your writing and delete the word “that” everywhere that you can. While you’re at it, take out the words (or phrases): kind of, sort of, rather, virtually, basically, somewhat, generally and pretty much.
You know, all those little parasites that suck the punch out of your writing. Also, look for as many opportunities as you can to say more using less words. This will add a whole new dimension of certainty to your writing.
Value Clarity Over Validation
The first principle of Transcendent Communication is communicating for the sake clarity rather than validation. This is HUGE when it comes to writing (and communicating with confidence).  The next time you write something, whether it’s an email, a letter or a project for a client, see if you can identify where you’re communicating for the sake of validating yourself rather than being clear about your message. Confident writing is always transparent, but needy writing is self-absorbed and wordy. Just do a search on the internet and look at 90% of the writing out there…the more you do this, the better you’ll get at telling the difference between needy writing and confident writing.
Make it happen.