Copywriting Secrets That The Pros Don’t Want You To Know

Did you know that there are certain copywriting secrets that can totally explode your results? There are small things that you can change about your sales copy that can have dramatic effects on your conversions and sales. If you are having trouble creating sales pages that are effective, then you need to keep reading and you will learn the copywriting secrets that the professionals and the ‘gurus’ don’t want you to know.
If you are copywriting on the web, then you need to be using a headline. This is your chance to grab the attention of your readers. If they aren’t attracted to your page right away, then it doesn’t matter how great the rest of your copy is, because they will leave quickly. There is just too much out there on the internet for someone to stay and read a page that does not instantly interest them.
So, think about what benefit your product gives that would sound interesting a prospective customer. Are you targeting sales towards people that want to earn money? Then tell them “You Can Earn $XXX Each WEEK With My Secret Methods!” Are you targeting sales towards people that have acne? Tell them something like, “Revolutionary Acne Treatment Removes Blemishes In Just One Day!” You have to get to the meat very quickly. To help grab attention, talk directly to the reader – try to add the word ‘you’ into your title if you can.
The part of a sales page after the headline is called the sales letter. Sometimes your entire copy is a sales letter, like in e-mail marketing, so it is obviously an important part of the copy. Here is one of the most important copywriting secrets that you will ever hear – all good sales letters are stories! People love stories. They love to listen to stories and they love to react to stories.
So make your sales letter a story with a beginning, middle and end. Tell the tale of someone (most preferable you) who had a problem. Maybe they had horrible acne or they had trouble paying the rent because they had no money. Make sure that you talk about how bad things were. You got into fights in high school because kids made fun of you and your ‘crater face’. Or you were afraid of opening bills because you knew that your bank account was empty. Really lay it on thick. Of course, it helps if these stories are true. But, copywriting is not always about telling true stories – but you do need to be honest about your product’s benefits! If you lie about what your product can do, you’ll pay for it later.
After you talk about how bad things were for you, you need to talk about the day that you came upon the solution to your problems. Maybe someone said something that gave you an idea for an acne treatment. Or maybe you got so fed up with your financial situation that you brainstormed for weeks until you finally figured out a solution.
Then, talk about how that solution solved all of your problems. Your face cleared up in a week and you were voted ‘best looking’ in your class. Or maybe you saved up enough money to take a trip to Hawaii. You don’t have to lay this on too thick, but you want to get the point across that it was your solution that solved your problems. Then, tell them that you created a product to share your solution with others – this is your product!
Here is another gem of a copywriting secret – people love secrets. If you talk up your solution, but don’t tell them exactly what it is, then it’s a secret. Tell them that you will share your secret with them inside of your product. You product is the key to your secret solution. When you solution is a secret, people feel like it must be important. Don’t be too shady with your methods or else people will give up. So share a little, but don’t release all of the information.