Ever since the internet appeared the world of marketing changed forever. A vast network capable of uniting practically all people on Earth opened up a lot of new possibilities, and it seems that ever since then new marketing methods have been popping up left and right. One of the latest innovations in this field is referred to as social mobile marketing, and it hasn’t become popular for no reason.
The power Of social mobile marketing lies in the fact that more and more people are accessing the internet through their cell phones rather than any other device. This is mainly due to the fact that cell phones have evolved tremendously and can be basically likened to small computers. In addition, more and more websites are adapting to this by making their content mobile-friendly.
To help you understand the big picture, here are a few interesting statistics:
•More than 84% of Americans are cell phone owners.
•An average of 1.6 billion text messages per day were delivered during December 2007.
•Giant corporations including but not limited to Ford, Pepsi and Burger King all have their mobile marketing campaigns.
•Visa has developed a mobile payment platform.
•Projects for mobile fundraising are on the way.
As you can see, cell phones are becoming increasingly important in people’s lives, and as it happens, they are an excellent way to reach out to a ginormous number of people. They open your brand and business to a whole new and unexploited market which is only waiting to be tapped into, and that’s precisely what most people are going to do in the near future. If what you are looking to do is increase your brand’s exposure and have the opportunity to market yourself to millions of new potential customers, then you should get into social mobile marketing straight away; a market stays untapped for only so long.
Effective Mobile Marketing Strategies For Your Business
Making use of effective mobile marketing strategies can perform wonders for your business by getting your brand, service or products in front of a massive audience of potential buyers. If you have yet to develop a marketing plan for your business that involves mobile marketing, you are in danger of being left behind as your competitors draw in more and more customers from right under your nose. Here are my top 3 mobile marketing strategies that will deliver results fast:
Mobile Optimization For Your Website
With an ever increasing quantity of people using mobile devices to browse the web, your very first step towards having an effective presence on the web is to ensure that your website is mobile optimized. Use an online emulator to test how your website works on a variety of mobile devices and if there are any issues simply spin off a light version of your site and go grab the mobile version of your domain for it, if it is still available.
Making Use Of Bulk SMS
Right now, the least expensive method of mass advertising is bulk SMS text messaging. As well as being cheap and easy to put together an SMS marketing campaign for your business has the power to bring in almost instant results. Run a good campaign and you can look forward to one of the most significant return on investments you have ever witnessed.
Making QR Codes Work For you
Highly versatile and perhaps one of the most flexible marketing tools available, QR codes can be created for a very low cost online and then put to use in a variety of different marketing campaigns. QR codes can be added to your business cards or any other advertising literature you have. You can have them added to ads you run in magazines, get them printed on lots of different products. They spur interaction with consumers and are one of the most effective ways of increasing the count of new prospects for your business.
The above mobile marketing strategies have the potential to bring in new and limitless profits for your business, but don’t stop there. Keep searching for new and innovative ways to make use of mobile marketing to keep a step ahead of your competitors.
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