Are you confused? Are you unsure about exactly how much you need a sales letter writer… or how to even find the right one? I’m about to save you years of wasted time researching. Here’s the most important things you need to know right now:
1) Freelance Sales Letter Writing sucks… But Freelancers Don’t
See… as confusing as this is, its true. The best copywriter for you out there is a lone-gun copywriter who excels at what he does, he IS a freelancer… BUT… you won’t find him by looking for freelancers. Kind of ironic huh? Trust me, I’ve spent years at freelancing websites and networks… poor quality of work. Just skip them altogether and go to a person you were recommended.
Ask a colleague or friend for a recommendation. If not a website or a blog commenting on or mentioning some freelance copywriter will do. It might seem like a lot of work, searching for sites that mention good copywriters… but TRUST ME, this is the *short cut*. Its free and only takes hours at worst… Freelance websites and markets will cost you months and hundreds if not thousands of dollars trying to find a good match.
2) Demand numbers, or become a statistic yourself
Don’t settle for vague promises by this person. Only accept the copywriter who has a spelled out 100% money-back guarantee and exact numeric promises of what he can do. How much can he increase your sales, and in how much time and the exact ways he’s gonna do it.
3) Focus on the testimonials
Look at the testimonials this copywriter has, and if these testimonials resonate with you as a person. Are they kind of like… what you’d write when you’re satisfied with someone’s work? If so, hire him immediately. If not, think about it some more, they might not be the right person to hire.
4) Focus on the relationship, not the initial project
You don’t want to just write one sales-letter and never grow your business past that, do you? Of course not, you want to add more and more products, grow your market-reach… ad infinitum, right? Well… if this copywriter does well, this will be his first out of a 100 projects with you.
So treat it like a long-term relationship. Make sure he understands your needs, desires and wishes with this business deeply and completely before you even give him this first sales letter writing project. In fact, only hire a copy-writer if he offers a consultation before hiring, and wants to understand your needs completely BEFORE taking on any project.
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