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The Most Affordable Catalog Strategy: One-Page Catalogs

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  • May 8, 2009

Cheap catalog printing is synonymous with the one paper or one page catalog. Catalog printing has come to a point these days where large full color catalogs has become a risky venture that simple and cheaper options are always preferred.

That is why more and more shops have started in cheap catalog printing using the simple one page catalog as their primary tool. These types of catalogs offer several significant advantages that make them an economical choice in these trying times.

What is a one-page catalog?

 A one-page catalog is basically what its name says. It amounts to just one single page or paper where you print a catalog of your products or services. Typically, you will have all your products listed in a one-page catalog with small pictures for people to see.

Sometimes, a back-to-back printing of the one page catalog helps in making more space for all the products or services that a shop may have. In most cases, shops use one-page catalogs at the shop location itself so that people can browse more easily for products. However, sometimes a once page catalog is also given away like a flyer or mailed to customers like a usual color catalog.

Why it works?
One-page catalogs work because it is easy to understand and figure them out. There are no fancy covers, tables of contents and other page sections. It is basically a list of what is for sale, pure and very simple. Customers really appreciate the directness of this approach and it makes this kind of catalog very useful and convenient. Therefore, it is really well worth the investment to get that kind of customer satisfaction.

How cheap is it?
 For your side, printing catalogs with only one page can be a nice and very cheap investment as well. Since you will only print on one piece of paper per catalog, with one page or back-to-back printing, you are virtually printing just one page for every catalog that you want. This will save you hundreds of dollars probably amounting to only 20% of what a normal catalog would cost. Therefore, for those shops with a low budget, one-page catalogs are the best and cheapest option.

Easily Designed:
 Besides being cheap though, these kinds of catalogs can easily be designed. Unlike booklets or full catalogs with their multiple pages and covers, one-page catalogs just needs to have one to two pages in a good layout. Even a novice can do a design just by entering in data and then laying them down in a grid format. You will not even have to hire a graphic artist for it. You can just lay it out yourself.

Easily Printed:
 Lastly, since one page catalogs only are printed in one piece of paper, the catalog printing process for this is quite easily. It is almost like a flier in a way. You can actually color photocopy your own catalog work printing on both sides, and you can just use an online printing service to do it for you. Either way the design printing phase itself should be easily accomplished and you should not expect any kind of untoward glitch.

So go ahead, try this idea out. It never hurts to try new things, and this may be your chance to have a cheaper abut more effective marketing catalog.

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