The aim of this article is to share the benefit of our encounter and outline some valuable steps to help you pick the proper printing organization for the print job. The reality is there are many alternatives available, out of your regional printer to on the internet services printers primarily based across the globe. So how do you guarantee you happen to be going to acquire a quality, worth for money answer? The reality is that your marketing and advertising collateral will leave a lasting impression in your prospects and it pays to get it correct and provide a professional finish! If the high quality of one’s printed components just isn’t excellent, then your prospects might well think about that your merchandise or solutions are not good top quality too. This step-by-step guide will help guarantee you pick the proper printer for your project.
1) Go to their premises.
Your print job is very important, so where possible it’s worth going to the printer your self, touring their facilities to check out how they carry out, ask concerns, speak to the staff and generally get a really feel for how they operate. The high quality and presentation of their premises will reflect the quality of work they produce. Guarantee you meet your account handler and see if there’s a rapport amongst you.
2) Check the good quality of function – Do not sacrifice good quality for price!
Ask to determine samples of current work out of your short-listed printers that reflect the specification of the project so you are able to make like-for-like comparisons. Verify when the finish would be to the standard and good quality you require – is there any smudging from the ink – or mis-registered text? Will be the photos clear or blurred? The reality is the fact that going for the cheapest selection can prove a false economy. If the items printed aren’t as much as standard this can reflect badly on your brand. Low price typically signifies low high quality, simply because firms can use low-cost ink and paper to become in a position to offer you quite low cost printing. Additionally low costs may also mean your job gets printed at the same time as other clients – which can have an effect on your lead occasions & the finishing good quality. We’d recommend choosing a printing firm that is really a bit more expensive but that offers excellent good quality and value for money.
3) Investigate the level of customer service you will receive.
Find out how your account will be managed- you need to be able to trust your printer and your account handler. Make sure that they are open & honest and will provide an expert service with very good communication and client management skills. Ideally you should look for a printer who can manage your project in its entirety, from print, personalisation, collation, finishing, binding, storage and fulfilment. It is far more cost-effective and efficient when the exact same company handles every step.
4) Check the reputation in the firm
Look in the printer’s website and review their client list, look at their experience in printing, how long have they been established? Don’t be afraid to ask for existing customers’ references and personal recommendations. Use social media like LinkedIn and Twitter to check on other client experiences. It’s worth doing as much research as it is possible to up front!
5) Investigate the printer’s ‘green credentials’.
If you use a printer who does not manage its carbon footprint then this could reflect badly on your business. Look for a printer who is committed towards the care from the environment, prevention of pollution, and efficient use of natural resources. Verify if they have FSC (Forest Stewardship Council) and PEFC accreditations. Many printers are now ISO 14001 accredited and supply recycled paper and environmentally-friendly inks to print your advertising and marketing collateral.
6) Choose the proper format of printer for your job.
The type of printing press the business uses is essential, because it will determine the expense and to some extent the good quality of your job and the turnaround time. Several digital printers now offer excellent top quality results at low cost for low volume print runs e.g. 200 copies and these can be turned around really quickly from receipt of artwork. However litho printing will be cheaper for larger quantities and produces higher quality print with the option for special finishes or print effects such as foil or spot colour.
Finally…be loyal to your print provider!
Once you have found a good printer offering a good quality, worth for money product and excellent customer service then stay loyal! Very good working relationships with your printer will potentially enable you to get better service such as volume discounts, faster turnaround and personal delivery.
There are a number of Print businesses in Glasgow. At Glasgow Creative, we are sure that a search on Google for the term Glasgow Printers will get you few pages of results for the term. What makes us different is we are physically based in Glasgow and we do all our design and print operate in Glasgow.
If you need specialist printers, Glasgow Creative specialise in a wide array of solutions including design and print. If you would like more information on our services, contact us on 0141 420 6800. We are one of the best Glasgow Printers out there.
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