SEO stands for Search Engine Optimization and, as the word itself indicates, it refers to all those activities which are necessary for optimizing/improving ranking on search engines. Since SEM SEO 4 YOU deals with the sector, it has set a series of actions which can be performed in order to bring the site or landing page up to the top positions of search engines, in particular on google:
Ranking on search engines is essential for those websites we wish to increase their visits, to grow its traffic and visibility, more visitors = more Business. Over 90% of users start surfing the net by using search engines and this is decisive for the decision-making phase related to purchasing. So for websites that promote products or sell services being at the top positions of search engines, thanks to some functional keywords concerning your business, is probably the best free advertising you can get.
Starting with a preliminary analysis of the site, SEM SEO 4 YOU studies how a site or a landing page can be optimized from a structural point of view, by paying particular attention to the html, structure, to constructional semantics, and to the specifications suggested by google itself such as h1 titles and h2 subtitles which are efficient and able to synthetize the offer, a revision of page url in order to make them SEO friendly, page titles which must be studied in detail and able to describe their own content (these will attract users in the serp and make them click on the page), relating and well-defined meta tags, descriptions of pertaining pages and which are able to describe the offer etc. as best as possible… Subsequently semseo4you focuses on keywords and contents, which are fundamental for proper indexing.
Displaying contents with a dual objective, satisfying the needs for business communication and being seo compatible, that is the right mix of key words and content, is significant for having a SEO product which can be considered fully desirable.
Internal links on the site must be well-related to contents in order to allow the user to perform a smooth horizontal web navigation, in order to keep him on the website and to increase affiliation. Furthermore, a good organization of the internal links considerably improves the given SEO which can better index those pages that include more pertaining contents to reference keywords.
Another phase consists in developing the external link network or backlinks so there are many sites redirecting to your site and increasing the rank and position in the serp. This really popular technique must be properly balanced by some well-built contents. Having some external links from improperly built contents or from pages which are not related to keywords we do not want to index does not do any good to the SEO activity, as penguin teaches. The last phase concerns site monitoring through analytics and other tools for checking web traffic and the way users act on pages, access and logout ones, for suggesting where to place internal and horizontal links and in order not to lose the user and to provide new hints on navigation.
Furthermore, the site’s positions are verified weekly according to the keywords featured on the various search engines in order to record the increase and to be able to decide whether to perform any improvements on the website or increase link building.
No Comments Found