Though living in the time of COVID may seem surreal, we must do our own ways to cope and adjust with the changes that the pandemic has brought upon us.
This is particularly relatable to accountants who need to rethink their strategies on how to get more and retain clients during those challenging times. From getting updated with the latest COVID info to joining an accountancy network, here are seven ways to do so.
Be updated about the latest COVID-related info. Accountants need to be in the know about the latest COVID-related information — from the various assistance schemes that the government is offering to businesses to the updated regulations that involve or affect their profession (e.g. Deferral of taxes). Knowing such details will help you help your clients and your business as well. And one way of gaining access to these data is by joining online communities like a global accounting network.
Observe safety protocols when doing business transactions. As in any other industry, you have to follow stringent health and safety protocols to help prevent the spread of the infectious disease. Whenever possible, conduct transactions remotely. But if you need to do them in-person, make sure to maintain proper social distancing.
Join an accountancy network. As mentioned, being affiliated with a global accounting network will give you access to several resources about the ongoing pandemic. Such a community is also an effective platform where you and your fellow accountants can learn and impart tips and techniques on how to attract and retain clients. Having a support group that fully understands your situation is a great help especially during these trying times.
Create a resource page. Speaking of resources, you can also get a competitive advantage if you dedicate a page on your website for important accountancy-related information that can help your clients with their queries. Just make sure that what you post is accurate and taken from credible sources.
Be sensitive about your marketing strategies. While your marketing strategies should be COVID-sensitive, you should still find a way how you can make your services relevant during these hard times. Use your online channels to further enhance brand awareness and to communicate with your existing clients. Supply your website and social media channels with quality content that can be both informative and inspiring.
Always be approachable. Whether you are dealing with first-time and loyal clients, make it a point that you are transacting with them in a friendly and approachable manner. Bear in mind that all of us are collectively facing uncertain times — the pandemic has been causing anxiety, depression, and unrest. Dealing with people amicably and with utmost patience can go a long way.
Learn how to give back. Like what you may hear through an accountancy network, one of the noblest ways of driving your business is by paying it forward. You can gain loyalty and enhance your image not only by offering dependable accounting services but also by supporting worthy causes and campaigns.
MGI Worldwide is the top accountancy network today. If your firm has its sights on doing business across the globe, join our global accounting network today.
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