The headlines are certainly enticing, specifically in today’s troubled financial weather. The idea of making a living correct away with no particular abilities or significant investment decision appeals on the instant need to have, although the assure of residual earnings appeals for the desire to not end up in your recent fiscal situation ever yet again. And some hugely trustworthy firms have already been developed on this marketing & distribution structure… Avon, Mary Kay, Excel Communications, and more. But then there’s the down side… “Do I really want to pitch this to all my friends?” “Can I actually generate profits at it?” “How do I know it’s not a scam?”
If you’re considering an MLM, CDM, or network marketing opportunity, ask these six inquiries to determine whether a network, multi-level, or consumer direct marketing is worth your even though (and your money).
Who is your upline? Take it all the way to the top. What do you know about the person who introduced you towards the opportunity? Can you trust what they tell you? Are they willing to divulge exactly how much they’ve been making? And what about the founders of the company (assuming it’s a newer company)? Have they been successful and respected in their previous businesses? Investigate your entire upline just like you would a business partner you’d never met before.
What exactly is the product? Is it something that would sell well in a retail store or via other traditional advertising and distribution channels? What’s the competition like? How convincing are you going to have to be in order to sign up customers? If you’re not an experienced salesperson, don’t expect to grow to be one overnight. You’re going to have to become an evangelist for the product, so make sure you believe in it.
When will you start actually making a living? Don’t fall for the line that it takes months or even years to show a profit. You should be able to recoup any expense and start earning cash flow within just a few weeks if there’s really demand for the product. Making a living at it is another story. You need to have to be able to work it part-time in addition to other steadier income sources. Will you realistically be able to do that with this company?
Where is the product being promoted and where can you promote it? Is the company doing advertising and publicity of its own to help create demand for the product? And what restrictions are there on where and the way you can promote it (advertising, web sites, etc.). There’s not a appropriate or wrong answer to that question – a wide open policy is more flexible for you, but for everyone else, too. If you’re prepared to be highly competitive, that’s fine, but if not, you may prefer to work with a company whose policy is more restrictive.
How were you recruited? Were you recruited primarily as a customer, with just a mention of “income opportunity”, or was the primary pitch about the business opportunity? The ethical way to build a downline is to sign people up as customers first, and then if they like the product, they’ll be drawn to grow to be a rep. A hard-sell on signing up as a rep proper at the outset should send up a red flag for you.
Why are you doing this? This is perhaps the most important question of all. If you’re doing it because you think it’s going to help you out of a cash crunch, forget it. If you’re doing it because you think you’re going to be rich in a year, well, it’s fine to have a vision, but don’t bank on it. On the other hand, if you really believe in the product, that gives you the best likelihood of achievement with it.
There are no absolute appropriate and wrong answers to these questions. The point is to make sure that you’re going into it with your eyes wide open. Many people have made a lot of cash in network advertising, MLM, and consumer direct marketing and advertising, but many more have ended up wasting a whole lot of time and income chasing a pipe dream. You can ensure your achievement best by being sure you’re getting into the appropriate opportunity in the first place.
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