Are you struggling in getting your prospects to sign up to your newsletters? Do you feel that you’ve done everything you can do but still not getting favorable results? Then, I highly recommend that you make use of high quality articles. Let me tell you how:
First things first; put yourself in the shoes of your potential clients and ask yourself “what will convince me to sign up to a particular internet marketer?” Just like you, I would sign up if the internet marketer is considered an authority in his chosen niche. That will give me a guarantee that he’ll be able to send me informative newsletters every week that I can surely make use of. I would also sign up if I have a guarantee that the internet marketer will not share my contact information with other people; I hate spam! Lastly, I would appreciate it if he will send me something for free like useful reports or informative ebooks.
Get your prospects to pay attention. Before you can get these people to sign up, you need to capture their attention first. When writing your articles, it’s very important that you talk about topics that they’re dying to know about or those that they find extremely interesting. I suggest that you talk about their problems or white how-to articles that contain tips and techniques on how they can do things on their own. Based on experience, such articles are the ones that are enjoying enormous open rate.
Get your prospects to like you. Next step is to give your readers a chance to know you on a personal level and see you as one of them. You can achieve this by writing using their language and writing while taking into consideration their levels of comprehension. Write as if you’re having fruitful conversation with someone you know. Be upbeat and friendly all the time. Also, empathize when and as needed. If possible, make these people feel that you were once on the same boat and that you understand where they are coming from. That will really help in getting them to like you.
Get your prospects to trust you. This is the ultimate key to convince people to sign up to your newsletters. Your prospects will not mind sharing their email address with you if you can prove to that them that you can send them informative and useful newsletters on a regular basis. You can showcase your in-depth knowledge by making each of your articles very informative and expertly written. You need to convince these people that you have the best answers to their questions and that you know the best and most effective way to solve their pressing issues. To get more sign-ups, sweeten the deal by giving interested parties gifts and freebies like special reports, informative newsletters, and short ebooks (5-10 pages) that contain in-depth information about your chosen niche.
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