A freelance copywriter has so many opportunities. Read on and discover the benefits of learning this style of writing.
So you have been thinking about becoming a freelance copywriter. It’s been on your mind and you’re thinking, “why would I want to do this type of writing?” There are many kinds of writing and when it comes to copy, people still don’t really understand what it is.
What Does a Freelance Copywriter Do Exactly?
The term often becomes confusing, because many people misuse it. This is a type of writing that is structured and written in such a way that motivates the reader to take action. This action could be purchasing a product, joining a service or even donating their time and money to a nonprofit.
What’s excellent about this business is that writing direct response type copy online or offline continues to grow and is in great demand, regardless of all the new copywriters out in the market. There’s always going to be people who will tell you that it’s hard to find work, because of the economy or because there just too many writers. Don’t believe them. There is so much work and because of the Internet, the demand has exploded.
Business Who Do Business On The Internet Badly Need This Service
If you don’t believe me. All you have to do is get on the web and star browsing all the different websites. I would say that at least have of these sites need a copywriter badly to help them with all aspects of their content. Another 25% are doing some things, but there’s always room for big improvements. Hey, I haven’t done any official survey, but you can probably see as I’ve seen, how much opportunity there is for a freelance copywriter.
Money Spent on Copywriting Is in the Trillions.
Bottom line, everybody that has a business who wants to grow and succeed, must be able to write or hire someone to do it. The business can have the best product or service in the world, but if they don’t know how to find their target market and then convince them that they need their service or product, they will struggle.
Copywriting Is Not Subjective But Results Driven
Have you ever read an offer for a product and you just had to have it? If you can write copy that gets this response, you will always have work and will be in demand. The biggest difference between copywriting and other types of writing is that your copy is not subjective.
The client could absolutely hate what you wrote, but it doesn’t matter, because if the customer responds to it, then it’s a success. You’re writing success is completely driven by results.
A Steady Demand Because A Business Needs To Market and Sell Their Products In Any Economy
What is an even bigger plus, is the demand remains the same in any economy. Companies still need to sell their product and you’re writing is critical for their business survival. And, you really can make the same amount of income in any economy. Also, because of the Internet, you have many more opportunities as a freelance copywriter.
No Degrees and Years of Education To Start Writing and Do it Well
And what’s even better (starting to sound like an infomercial ), this isn’t a job or career that you have to get a college degree in journalism or literature and spend years and years writing, before you can break into this business. In fact, many seasoned and experienced writers often have a hard time writing copy, because it is a completely different style.
That’s good news for you, because with the right information and some practice, you could start a career that will be in demand for the rest your life.
There is a lot of good courses on the web. One course that I recommend, because I’ve taken it myself, is the accelerated copywriting course provided by the American Writers and Artists Inc. (AWAI). You can easily find them on the web and they have a lot of really great sources of information for the budding freelance copywriter.
So, if you like to write and make a living at the same time, freelance copywriting might be a very good avenue to pursue. I think you’ll agree it’s worth checking out.
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