Copywriting – The Best 15 Words To Use In Sales Copy

So, you’re looking to become a master copywriter? Or you’re just looking to make an impression on your list of clients or customers so that they buy more than they do right now? Either way, these powerful words can be used to influence more people, more often. Use them at your own risk (of making more sales!).
1. You – Easily the most important word in the English language (to the listener!) Mention this word to keep someones attention, and keep it focused on the way they feel. This is a great way to make sure the message you’re sending is personalised.
2. Results – Looking for results? You’ve come to the right place. Get to the details and let people know what they will get from you in return for their hard earned cash. People are not interested in the price, the product or the brand… they want results and they want them now!
3. Health – A major concern for many people, and a great way to get their attention. If you have a health solution, you need to use this word to personalise your message and keep your customers attention.
4. Guarantee – What if it doesn’t work? Peace of mind is a powerful way to persuade your buyer to click the buy button, and get out their payment method.
5. Discover – This is a great way to get your reader to keep reading. What will they learn that will educate them to buy your product? You decide!
6. Love – You’ll “Love” what I’m about to tell you next. The all consuming word, hard to define, but everyone loves to hear it.
7. Proven – Experts say this is one of the best words to use to gain authority on a subject.
8. Safety – A major concern for many buyers is the safety of their product/service, or even the safety of the transaction method (their privacy!).
9. Save – Hey, it’s not important how much it is, just think of how much you’ll save!
10. New – Nobody wants the old model, everyone wants the new and best stuff. Get it here!
11. Bonus – Getting extra stuff is also a good way to influence people to buy more. Make the deal irresistible!
12. Free – Free stuff is the best kind!
13. Easy – Get things done easily. Nothing better!
14. Hurry – Creating urgency is the key to making the sale!
15. Important – Keeping things in perspective is important too.
Use these words and keep in mind that the way you write makes much more difference than the words you use. Connect with your readers to make the best case for your product or service.