5 Questions To Answer When Creating A Customer Profile

If you want to make sure your web copy, sales copy or blog is really connecting with your audience, you have to first know who it is who you want to reach. This article guides you through 5 questions to ask when creating a customer profile so that when you write, you know who you’re writing to.
What are the demographics of my customer?
It can be very handy to know the demographics of your customer. If you’re trying to appeal to a market of 18-35 year old males, you’re going to sue different language, references and content than if you were writing to a market of females aged 45-55. Find out as much as you can about your customers age, sex, location, income, education and career to build up an idea of what is important to them.
What are their values?
Next you want to ask yourself what your customer’s values are. Are they interested in their family and security, or does wealth and power motivate them? This will also affect the language and style you use as well as knowing what emotions you want to evoke from your audience when they read your writing.
What do they do to relax or for fun?
It’s always good to know what your customer does to socialise or in their “down time” because if you know they enjoy sports, you can use sports analogies in your writing for a greater impact. This is particularly helpful when you want to create a bridge between you and your target market to show that you want to connect with them just a friend would.
What are their fears?
If you are offering a product or service, it’s good to know what worries your customer, especially if it is related to the problem that you solve. If you give sales training, do your customers worry about not making enough income that month? Knowing your customer’s fears means you can really make an impact when you’re writing about their fears, or writing about the solution that will solve those fears.
Where do they spend their time online?
Your writing will do your customer no good if they can’t read it so think about what sites or forums they spend their time on other than your own website. Once you have a list of these places you can start to think about writing guest posts on those sites to get in front of your audience.