Article Service Tips – One Keyword Or Two With Your Density

I run a popular UK article service, as a result of which I am frequently asked a great many common questions. Just recently one question in particular seems to have reared its head particularly frequently and so I thought I’d jot a few thoughts down here for the record in case it helps others wondering about keywords.
Yes, the dreaded ‘k’ word has surfaced, and though I deeply resent the whole idea of keywords it is clearly essential as part of article marketing. I just try very hard to disguise them as effectively as possible, because nothing puts a reader off than a first sentence which reads like a thesaurus entry that’s been put through Google’s language tool once too often.
The question that I have been asked quite a lot recently relates not to the frequency of keywords within an SEO article, since thankfully most people have now realised that such a concern is hopelessly outdated, but to the number of keywords themselves.
Let me clarify. Whereas in the past a client would ask me to include the keyphrase ‘pink neon battery operated spacehopper’ within the article they wanted me to write (you’d be amazed at what I’ve written about over the years), today people are providing me with a list of keywords to include. Some of the more open minded clients I’ve had instead ask whether I need one keyword, two or a whole list.
The problem is really one of focus. If I’m writing a 500 word article about battery operated neon pink spacehoppers, and that happens to be your keyphrase, then already the challenge is fairly enormous in trying to write in a way that doesn’t make it obvious that a keyphrase is being incorporated into the article.
If you also need me to include the same keyphrase a few times with the word ‘pink’ replaced by ‘green’, ‘blue’, ‘orange’ and ‘purple’, and the word ‘battery operated’ by ‘electronic’ and ‘powered’, then the resulting list of keyword phrases just about counts for half the article itself.
I believe I’m a pretty good writer but I draw the line at trying to turn that into something people are really going to want to read.
The other thing to bear in mind is that, as most of the better and more successful article service providers will agree, one of the ways to ensure that an SEO article is genuinely optimised for the search engines is to place the primary keyword or keyphrase within certain established locations within the content.
This alone will achieve very little, but in conjunction with LSI optimised language it’s very effective indeed in capturing the attention of the search engines more quickly and boosting the contextual relevance of what you have to say. Trying to include multiple keywords or keyphrases in those locations simply wouldn’t work.
So essentially if you’re looking for an article service such as mine to create SEO articles for you, choose a single keyword or keyphrase, and work from that, rather than trying to turn a thesaurus into the next best selling novel which would, frankly, be easier in some cases.