Putting Together The Pieces Of Your Web Copy

There is no question that one of the most important aspects of selling products on the web is learning how to create great web copy. There are some marketers who seem to have a natural gift for doing this while many of us have to work diligently at it. In either case, writing is a craft in the end and can both be learned and polished regardless of what you are at personally in creating good copy.
It is broken record time here when we mention the AIDA principle. Quite frankly, we have to mention it because it works. In case you are not aware, A stands for attention, I stands for interest, D stands for desire, and the last A stands for action. In a nutshell, we first need to get our customer’s attention. Then we need to get them interested. Next, we should create or build their desire for our products and services. And lastly, get them to take the action we wish for them to take.
The best way to get attention is an effective headline. When our headline does something interesting, funny, outrageous, or fascinating, then we should be able to get the attention of potential customers. We can then gain their interest by mentioning something that builds a little rapport with them. A statement of empathy like, “are you getting tired of constantly cleaning up after your dog?” After that, you create desire by describing the benefits of your product. And the most effective way to describe the benefits of your products is by using emotional verbiage. For example, “think of how you will feel when your family and friends see the shine on your kitchen floor!” Finally, you induce action from your customer by using urgency. For instance, if they act now you will give them a second product or you will give them a 30% discount today only.
After you have gotten a good handle on the AIDA approach for your product or service, then the next thing you need to do is focus on your unique selling proposition (USP). The USP is what will set up apart from your competitors and how you should go about defeating them in your overall sales approach and strategy. In fact, you and your staff should not only be well aware of your USP, you should live and breathe it in all that you do when promoting your business.