Copywriting Tips – Font Color, Shmont Color

Okay, it is time to dispel one of the greatest copywriting tips of all time…the use of certain font colors for your headlines and subheads. Yeah, I’ve heard them all…red tahoma for headlines and on and on. Baloney. If you want to discover the real secret for getting your headlines and subheads to stand out, read the rest of this article. It isn’t the color that’s important. It’s the contrast to the rest of the copy.
Here’s what I want you to do. I want you to go to about four sales pages (after you’ve read this of course) and check out the font colors of the headlines and subheads. If you do this, you will discover that they all have something in common and it’s not the color. The one thing that they have in common is that they differ greatly in both color and size from the rest of the sales copy.
For example, one of the biggest converting sales copies at Clickbank right this very moment uses size 17 black Arial font on a plain white background. The regular text is plain 13 point font, also black Arial, on a white background. As a matter of fact, there isn’t a drop of read anywhere on this sales copy.
Here’s the problem…and take it for what it’s worth to you. Myths like these get started because somebody uses a technique and because it works they declare that it’s the law. So let me throw away the myth and show you what the only true law of font color, as it applies to headers and subheads, is.
The goal of the header and your subheads is to stand out from the rest of the copy. That’s all. In order to do this, it needs to simply be different from the rest of the copy. So, if your regular text is 13 point black Arial font on a white background, then in order to get people to notice your header and subhead is to simply increase the size of the font. You don’t have to surround it with bells and whistles. Just a nice big font of around 17 or 18 point will do fine.
Do red headers work? Of course they do…but not because they’re red. They work because they stand out from the rest of the copy. Think about this logically, not as a copywriter, but as a human being. You’re going to notice anything that is different from its surroundings. It doesn’t matter what the color is. If it’s different, you’ll notice it.
In my signature, you’ll find a great resource that will give you tons of fantastic copywriting tips that will have you writing copy like a pro.
To YOUR Success