It would be wrong to assume that a course in copywriting would make you an expert in the field. But taking short copywriter courses from time to time would certainly help you with a lot of insights into the subject that are normally hard to get. These days there are plenty of courses on copywriting available on the Internet. Most of them are free of charge while others would charge you a nominal amount for downloading their course content software onto your computer or buying their software. In some cases the courses are so well designed that it is worth your one time investment. Following detailed some of the better online copywriting courses at large without delving into too much detail.
Some sites provide copywriting workbooks. Such workbooks are complete with practice exercises and answers, self-paced, self-scoring exercises, real world examples which are recommended for website owners and copywriters. One example includes a workbook and MP3 complimentary audios. Such a step by step copywriting course boasts of professionally prepared lessons, interesting practice assignments and an answers section to check your responses. Evidently, the developers of this course are reputable copywriters with long term commercial experience, which further boosts their credibility as copywriters contributor to their audiences.
It is important that the speaker in such courses will be an authority in his field. For instance speaking at prestigious marketing events like SMX or SES would definitely be a plus in considering your next copywriting course.
Other courses cost an initial sum but promise shipping of their materials within 24 hours. This is another relevant factor to consider when you join a copywriting course, whether you do it online or you need to install some kind of software on your computer that will be shipped on disk. Here again, the less overhead involved would be better for you, of course.
Some copywriting courses are offered by webmasters and not by copywriters. This can be a good point, depending on the reputation of the professional. If the professional is not a copywriter but a reputable webmaster you may still consider his course considering the extra benefits can get- especially about web copywriting as it’s related to web building, web design, usability, GUI structure, marketing, SEO, and visualization — all of which are added values webmasters can contribute and copywriters sometimes lack, if not adequately trained.
Other copywriter courses websites give you a list of a handful of copywriting courses developed by various experts in the field of ad marketing and copywriting. Most of them will cost you anything from $100 to $500. But since some of them offer much expertise in this lucrative field, it can be a great opportunity especially for starters.
Hence if you are really keen on making it big in the world of copywriting, spending $500 for a course can be easily offset when you can earn $1500 per ad copy that you write in the future. But you must complement the course with additional reading of your own and some research too. Checking out what competitors are doing would also keep you abreast of the latest information in this challenging field.
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