Any professional content developer would agree that content writing is more than mere writing a piece of information about any product or service. It would have certainly been incredibly convenient if writing was all that the content developers had to perform. However, the fact of the matter is that creating quality content is an extremely daunting process. To make it easier for the writers, it has been divided into four key stages that have been discussed below –
* Pre-writing – It is the very first stage where a writer gathers his thoughts. The main objective in this stage is to focus on understanding the content writing task and accordingly research about the significant information needed for completing it. Brain storming, free writing and mapping, are some of the techniques which are often used by the writers to create a plan or an outline for the task.
* Drafting – It is the next stage where the information that was gathered after research is brought together to formulate a rational piece of writing. The write-ups formed are produced in such a way that they would inform, attract and as well as persuade the readers. During the drafting stage, the copywriter would order and structure the information to present it in front of the audience.
* Reviewing and Editing – The key objective that has to be achieved during the reviewing and editing stage is to polish up the work and ensure content’s effectiveness. Good copywriters spare no effort in this crucial stage to remove the technical, spelling and grammatical errors. Besides, non-contributory sentences and words are omitted so that a well written and concise piece of writing can be achieved.
* Proofreading – This is the last stage of the web content writing process. Here the copywriter thoroughly reviews the content that has been generated and again checks for errors. However, this important stage of the writing process is often overlooked and many copywriters proofread the write-ups too quickly. One great tip for content writers is to put aside the content they have written and simply forget it for a moment or two before starting with the task of proofreading.
Keeping in mind the objectives of each of the above mentioned stages would definitely help you to improve the quality of your writing and enhance your skills. Remember, to be a successful content writer, quality matters more than your writing speed. This makes all these key stages of the content writing process all the more important. Even if you are a freelance copywriter, writing according to the objectives mentioned in these stages would save you from muddling up your write-ups.
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