How To Translate Your Copy Into Sales Through Persuasive Copywriting

There is no set rule to follow for persuasive copywriting. What is to be remembered is that in the end your copy has to translate into sales. That is the main aim of writing a copy. Persuasive copywriting is the style of writing every business needs in order to get customers to purchase something. More often than not, a potential customer will make up his decision whether or not to buy from a particular website right after reading the headline. Headlines are thus the most important tool when it comes to translating a regular visit to a site into a sale.
You must remember that a surfer is a click-happy person. At one time he is probably surfing three or more sites. So your site is just a blur on his desktop as he switches between the sites. Your headline has to be a show-stopper. It should perform the following functions:
o Stop the surfer at your web page
o Make him read the headline twice over
o Lead him onto the next page
Once he is hooked onto your site, you have achieved your target. But only 80 percent of it! To keep a reader hooked, you must make the text of your content easy and interesting too. You can make your text creative by using analogies and testimonials. If there are a group of customers who have used your products, get them to write an online testimonial for you which you can then put on your website.
Testimonials from real people will make your product a credible one which fulfills the customers’ needs as it is meant to do. Remember, your product eventually has to BENEFIT your customers in one way or another. Or else why would they spend dollars on your stuff?
An interesting way of spicing up your site is using video testimonials. Get the people who have used your product to say on camera how it helped them. The video needn’t be a thirty minute documentary! Just five to ten minutes of video playing in a looped manner is fine. The only drawback with videos is: in places where the bandwidth of the Internet is low, the video would take a long time to load and buffer. This can get quite irritating for some customers. But it is worth a try. Alternatively, you can upload photos too. For instance, if you are selling a skin care product, put up pictures of customers who have used it happily. You can put up a picture ‘before’ using your product beside a picture of your customer ‘after’ using your product. The beauty industry does this all the time and this technique really works. What better way to prove to your customers that your product really works than to SHOW them that it does? After all, seeing is believing, isn’t it?