How To Put Benefits Into All Areas Of Your Sales Letter

Are you incorporating the benefits effectively into your sales letters? You should and if you’re not, then you should start doing it today. The bottom line is that features tell and benefits sell, so if you’re not incorporating your benefits, more than likely you’re missing out on a lot of sales. One of the most important places that you should include your benefits is in the headline of your sales letter.
Your headline is where you should list your ultimate benefit. To find the ultimate benefit of your product, you should create a “T-chart” of features and benefits. For every feature of your product that you mention, try to come up with an equal and opposite benefit. After you have written out all of your benefits, you will want to select the one that states the most that you’re prospect will get out of your product. It is this one benefit that you want to lead with in your headline.
Benefits are important because they show the reader what’s in it for them. If you’re still stuck on how to identify the benefits of your product, then this article is for you. Inside of this article, we will take a look at how to gather the benefits for your product that you can use in your sales letter. Let’s take a look at how to find benefits.
1) How to find benefits
The first thing that you should know is that prospects want to know what you can do for them. It doesn’t matter what you sell, you need to be all about your prospects. So the first question that you want to ask yourself is “what benefits can I offer to my prospects?” This is how you will go about finding your ultimate benefit.
Now that you have a process of finding benefits, it’s time to figure out how to deliver these benefits to your prospects.
2) How to deliver benefits
The best way to deliver your benefits is to come up with something called a USP. Your USP or unique selling proposition is the 1 single thing that separates you from all of your competitors. What is it that is so different and unique about you that would compel a prospect to do business with you? This the question you want to ask yourself.
Your USP can be a number of things. It can be price, free shipping, delivery speed, or any other number of factors. Of course the benefits of these things are that they get your product at a price that is better than your competitors, and it arrives to them faster than normally. All of these things can be a USP for your business. Once you have identified your USP, it’s time to put it in action.
Write out on a sheet of paper your headline. Your headline should state the fact that you offer free shipping and you should state what that means to your prospect. Your prospect doesn’t have the time to analyze things, so you should do the task for them so that they don’t have to think about anything.
If you want to improve your sales letter strength, you will want to incorporate benefits into your sales letters today.
Good luck with improving your sales letters and increasing your sales and profits.